There were surgeons recruited that had multiple patient deaths attributed to them, were in trouble with medical boards in more than one state — and still got jobs at Goals Plastic Surgery, where they ended up hurting people. Education and training matter.
There was an article published this week about some of the plastic surgery "chop shops" operating in the United States, and the patterns of behavior we've all been watching with growing concern. Two specific chains were called out by name: Goals Plastic Surgery and Sono Bello.
The article documents that these companies have, in multiple instances, hired surgeons who were already in significant trouble in other states — with active medical board investigations and multiple malpractice lawsuits. Some of those recruited surgeons had multiple patient deaths attributed to them, had been disciplined by medical boards in more than one state, and still got jobs at these chains, where they went on to hurt more patients.
This is not new. It is also not normal. And I want to talk about why these high-volume cosmetic chains are so problematic, and what to look for if you're considering plastic surgery.
These chains operate on a high-volume, low-overhead, mass-marketing business model. The financial incentives are pointed in the wrong direction, and you can see it in how patients are managed from the first phone call to the final follow-up.
Here are the specific things that make them dangerous.
This is the single biggest issue.
The article notes that Sono Bello operates a 3-month "fellowship" — and after completing this short program, the company refers to its graduates as "board-certified plastic surgeons."
For context, an actual plastic surgery residency is a 6-year integrated training program (or 3+ years of additional training after a full general surgery residency, which itself is 5 years). Calling someone a "board-certified plastic surgeon" after a 3-month internal fellowship is wildly misleading — and it's currently getting these companies in legal trouble. "Plastic surgeon" is not a perfectly protected term in every jurisdiction, which is what allowed this to slip through for as long as it did.
A real plastic surgery practice can offer the full toolbox — and choose the right tool for your specific anatomy. A chop shop only offers what it sells.
That means if you walk in with concerns about your abdomen and you really need a tummy tuck, but the chain you walked into only sells liposuction…
…you get sold liposuction, regardless of whether it's the right procedure for you.
This produces predictable bad outcomes. Lipo on a patient who really needs a tummy tuck doesn't fix loose skin or muscle separation. It just thins out the tissue, leaves the laxity behind, and the patient is back at square one — but now with money spent and tissue altered.
This is one of the most concerning patterns to me. At many chop shops:
I have a personal patient who had liposuction done at one of these chop shops right next to my office. She didn't meet the surgeon until the day of her surgery. That is genuinely insane. The person performing surgery on you should be someone you've sat across from, examined you, walked through your options with you, and earned your informed consent — not a stranger in a surgical cap on the morning of your procedure.
This is the part that brings these patients to the emergency room — and to my office — over and over.
What I see in chop-shop patients:
I will say this clearly: surgical patients have problems 24/7. Hematomas, infections, suture issues, breathing problems, signs of pulmonary embolism, wound dehiscence — these don't politely wait for business hours.
If your surgeon is only available during the daylight hours, that is a fundamental safety problem. Period.
This is the most damning piece of the article. Several of the surgeons profiled:
…and still got jobs at these chains, where they went on to hurt more patients. The chains' hiring standards are, charitably, broken.
I will admit, this topic genuinely irritates me. A few things about it:
If you're considering plastic surgery, here is the bare minimum I'd want you to do:
If the answers are vague or punted to a hotline, that's a flag.
There are many wonderful, board-certified plastic surgeons in the United States who will give you genuinely excellent care. You do not need to go to one of these chop shops. The savings are not worth what you give up — proper training, full procedural options, real consultations, real follow-up, and a surgeon who is reachable when something goes wrong.
If you take nothing else from this: education and training matter. A 3-month internal fellowship is not a plastic surgery residency. A salesperson is not a surgeon. And "no call, no weekends" is not a model of care — it's an indication that nobody is going to be there when you need them.
Be safe out there.